Discussion about this post

User's avatar
Gregory Garretson's avatar

Laura, as an American who lived in Sweden for 15 years, I know just what you're talking about here. But I would add something to the explanation of the thriftiness one encounters in Sweden: More than the history of wartime scarcity, I think it's the twin facts that Sweden is (a) ultimately a very Lutheran country, and (b) originally a very poor agricultural country.

The Lutheran heritage emphasizes taking individual responsibility and not engaging in acts like wanton wastefulness. And the rural, agricultural heritage emphasizes both thriftiness and independence—the sort of thing that prompts one to reuse teabags or resell old crockery. Even though today, Sweden is a very wealthy and atheistic nation, it was really not very long ago that it was a devout nation of very poor farmers, and culture changes more slowly than circumstances. So it doesn't seem so strange to me that even Swedes living in fancy apartments in Östermalm would sometimes behave as though wartime rationing were in effect.

Which, when you think about it, is actually pretty admirable, isn't it?

Expand full comment
Naveen Agarwal, Ph.D.'s avatar

I have often thought about the notion of "responsible consumption". It is true that our economy depends on consumption. Yes, there is a lot of waste, but we are also the most prosperous nation in the world. Yet, we consume mindlessly. We have been conditioned to reach out for things that we don't really need, and that too in large quantities. Marketing works!

It is ironical to see garages that are packed with stuff that we don't use anymore. One of the fastest growing business is temporary storage spaces!

But that is how our economy works. It creates jobs, that produces more stuff, that leads to more consumption, and yes, more waste.

What if we could be more mindful about our needs and wants? We don't have to live with a mindset of scarcity. Just change the way we think about what it means to have a good life.

Expand full comment
12 more comments...

No posts